Business ConsultingWhether a small business looking for help with a business plan or a larger organisation needing help with delivery of a major commercial project, Iona Marketing has the experience and resources to deliver a robust and effective outcome.
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Business PlansWe are able to assist with strategic, commercial and business plans at all levels. We'll examine your market, review your products and services, profile your ideal customers and crystallise your vision. From this, we'll identify targets and outcomes, propose suitable strategies and offer a range of high-level tactical options.
Full financial forecasting will be integral, providing a robust basis for business cases and investment. |
Marketing PlansMarketing planning and delivery of results form the backbone of what we can offer. Our experience covers UK-centric and global marketing campaigns and we can provide a business-wide strategic plan or focus on specific products and services.
Our approach will be to identify key benefits that can be delivered from your own unique product/service features then match these to the needs and wants of your customer. |
Analyze Your BusinessWe can provide a high level appraisal of your business from an independent point of view as well as take a more comprehensive and in-depth examination of your performance and tactics. We'll advise on your current strategies and provide a direction for improvement, typically with quick wins and longer term goals.
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Promotions and CampaignsMaximising your return on investment is a key driving factor behind our approach. We'll identify integrated campaigns that can maximise impact as well as provide a range of opportunities that can be applied to simple one-off projects. For example, our approach to events begins well before the event and will continue after the event has taken place using the full range of marketing tools that are available.
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Brand BuildingWe can help you to build your brand, whether this is a product brand or the wider corporate business brand. From a simple "elevator" speech, through to an impressive logo, we'll help you set the right tone, provide usable guidelines and work with you to help your busines understand what "living the brand" is all about.
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